Boon Siew Honda (BSH) has announced its strategies for 2019 as it aims to be the leading brand in the motorcycle industry in Malaysia while setting the benchmark in each motorcycle segment through its product offerings and strong brand positioning this year.
Its first strategy of the year was the unveiling of the brand’s Year 2019 models – the Super Cub C125, CBR1000RR Fireblade SP and CB1100 RS motorcycles.
The company will also be capitalising on the momentum generated by its impressive sales performance in 2018. BSH’s Honda Managing Director and Chief Executive Officer Mr. Keiichi Yasuda had this to say:
“To meet demands of a wide spectrum of purposes and lifestyles – from utilitarian to leisure and premium – BSH seeks to strengthening its market position with the Cub, Automatic Transmission (AT), Fun Bike and Big Bike line-ups, having introduced 12 new models as well as 3 upgraded variants in 2018.
“In addition to this, BSH has also launched the Honda BigWing and Honda Impian X showrooms that offer next level experience to our customers. In 2018, Boon Siew Honda recorded an outstanding sales performance with about 156,000 units sold.”
BSH’s 2018 sales volume was an increase of 28.7% compared to the 121,000 units sold in 2017 in Malaysia. The better performance also translated to a higher motorcycle market share for BSH that grew from 26% in 2017 to 30% last year.
The central region took the No.1 spot as the main contributor to BSH’s total sales, accounting for 55,263 or 35.4% of total units sold, followed by the northern region with 40,903 units sold or 26.2%.
The RS150R and Wave Alpha models were the main contributors to BSH’s total sales in 2018 with 43,948 units and 36,895 units sold respectively.
Super Cub C125
The very first Super Cub C100 was introduced in 1958. It provided joy and played an important part in people’s lives in the era. 60 years forward, it continues to become the most popular motor vehicle of all time with a total sales figure of 100 million units worldwide.
Along with the authentic styling, the C125 incorporates modern safety features which include the adaptation of full LED lighting system and Honda SMART Key System. The model offers access to the 3.7-litre fuel tank by unlocking the seat electronically.
The Super Cub C125 will be presented in three colour options namely the Pearl Niltava Blue, Pearl Nebula Red and the Pearl Shining Black. It will be available starting January 2019 at all Honda authorised dealers.
The Super Cub C125 is priced at: RM13,999
CBR1000RR Fireblade SP
After the introduction of the standard Honda CBR1000RR Fireblade during the Kuala Lumpur International Motorshow (KLIMS) 2018, BSH has now unveiled the CBR1000RR Fireblade SP.
The SP variant of the Honda Fireblade offers greater riding performance, lighter in weight and is equipped with better technology for users who look for speed and enjoy navigating the corners at race tracks.
The Honda Fireblade SP takes the ‘Next Stage Total Control’ concept to another level compared to the Fireblade. The 1000cc liquid-cooled 4-stroke DOHC engine releases a maximum power output of 141kW at 13,000rpm and 114Nm at 11,000rpm torque.
The CBR1000RR Fireblade SP is lighter at 195 kg with the same boost in engine output and it is the first Honda motorcycle to be equipped with Ohlin Smart Electronically Controlled Suspensions.
It also features a compact 16L titanium fuel tank and Brembo Brake System, with 2-way Quickshifter as standard and Cornering ABS, all of which show the higher level of the CBR1000RR Fireblade SP.
Exterior-wise, the Fireblade SP comes in HRC Tricolor sticker; more substantial White and Blue accent stripes that pay homage to Honda’s racing tradition and history. The CBR1000RR Fireblade SP is priced at: RM114,999
Boon Siew Honda also surprised the local market with the launch of the All-New Honda CB1100 RS, the latest addition to its big bike line-up.
The CB1100 RS has the look of a 70’s retro naked bike, featuring a seamless fuel tank that is made without seam-welded lips and evokes hand-made craftsmanship.
The CB1100 RS’ single, rounded headlight and twin instrument dials outline a timeless silhouette.
Adding to the crisp-edged modernity, all lighting is now LED-based. At the heart of the beautiful machine is the 1140cc air-cooled 4-stroke 4-valve DOHC engine that releases a maximum power output of 66kW at 7,500 rpm and 91Nm at 5,500rpm torque.
It also features cast aluminum 17-inch wheels and dual radial-mount four-piston brake calipers and ABS to help provide excellent ride quality and precise road holding. A lower, more compact riding position moves the rider weight forward, complementing the chassis changes.
The CB1100 RS will be available in Darkness Black Metallic and Mat Beta Silver Metallic with a super smooth finish suggestive of meticulous design. The CB1100 RS is priced at: RM75,999