At centrestage were the two riders and their machines sporting the world-famous Red Bull logo and colours. Representatives from the international media, Honda Motor Europe, sponsors, technical partners and WorldSBK organiser Dorna attended the much-anticipated event which heralded an exciting collaboration between Honda and Red Bull.
The event was watched live by fans and motorsport enthusiasts around the world, who tuned in to the action via the new www.RedBull-Honda.com website and the HondaProRacing Facebook Page.
Red Bull, the world’s leading energy drink company and for decades a key player in motorsports and action-sports, now enters the World Superbike paddock for the first time as a team title partner.
Taking the Red Bull Honda World Superbike Team colours to the track on board the all-new 2017 Honda CBR1000RR Fireblade SP2 machine will be the World Champion duo of Nicky Hayden and Stefan Bradl.
Crowned MotoGP World Champion in 2006 with Honda when he was in the Red Bull stable, Hayden had a very positive rookie WorldSBK season last year, with one race win and four podium finishes. Stefan Bradl, Moto2 World Champion in 2011 and long-time Red Bull athlete, has already shown great speed during winter testing on the Fireblade, and is now looking forward to this exciting new challenge.